04

2D Animation Film

2022

Psychiatry at Your Doorstep | Roshni NGO

A film created for Roshni, a Hyderabad-based NGO providing free and confidential emotional support through its listening helpline. The film introduced Roshni's new service, “Psychiatry at Your Doorstep,” supported by the Datla Foundation. Built entirely through 2D animation, the film translated the organisation's message into an accessible visual narrative before bringing in interviews with public figures towards the end. The film was created for the service launch and screened at the Marigold Hotel in Hyderabad, where the initiative was inaugurated by actress Samantha, alongside Shilpa Reddy and Trishanya Raju from the Datla Foundation.

2D Animated Film
NGO / Social Impact Film
Service Launch Film
Interview Integration
Explainer Storytelling

01 / CHALLENGE

The challenge was to communicate a sensitive subject and introduce a new healthcare service through animation, while keeping the message clear, approachable and engaging. Working from an existing script, we also needed to refine the narrative with the organisation and translate it into a visual language that could work entirely through 2D animation. The film also had to incorporate interview footage supplied separately, bringing two very different visual formats together within one cohesive piece.

The challenge was to communicate a sensitive subject and introduce a new healthcare service through animation, while keeping the message clear, approachable and engaging. Working from an existing script, we also needed to refine the narrative with the organisation and translate it into a visual language that could work entirely through 2D animation. The film also had to incorporate interview footage supplied separately, bringing two very different visual formats together within one cohesive piece.

The challenge was to communicate a sensitive subject and introduce a new healthcare service through animation, while keeping the message clear, approachable and engaging. Working from an existing script, we also needed to refine the narrative with the organisation and translate it into a visual language that could work entirely through 2D animation. The film also had to incorporate interview footage supplied separately, bringing two very different visual formats together within one cohesive piece.

02 / APPROACH

We approached the film as an animation-led explainer with a strong narrative flow. Working closely with Roshni, we refined the supplied script and developed a 2D visual treatment around the message of the new service. Every scene was created through 2D animation and shaped through editing to keep the information clear and easy to follow. Towards the end of the film, we integrated supplied interviews with celebrities and public figures, using them to reinforce the message and give the launch film a stronger human connection.

We approached the film as an animation-led explainer with a strong narrative flow. Working closely with Roshni, we refined the supplied script and developed a 2D visual treatment around the message of the new service. Every scene was created through 2D animation and shaped through editing to keep the information clear and easy to follow. Towards the end of the film, we integrated supplied interviews with celebrities and public figures, using them to reinforce the message and give the launch film a stronger human connection.

We approached the film as an animation-led explainer with a strong narrative flow. Working closely with Roshni, we refined the supplied script and developed a 2D visual treatment around the message of the new service. Every scene was created through 2D animation and shaped through editing to keep the information clear and easy to follow. Towards the end of the film, we integrated supplied interviews with celebrities and public figures, using them to reinforce the message and give the launch film a stronger human connection.

SERVICES / DELIVERABLES

Script Development & Refinement 2D Animation Creative Direction Video Editing Interview Footage Integration Post-Production

Script Development & Refinement 2D Animation Creative Direction Video Editing Interview Footage Integration Post-Production

Script Development & Refinement 2D Animation Creative Direction Video Editing Interview Footage Integration Post-Production

OUTCOME / IMPACT

The film was presented at the official launch of Roshni's “Psychiatry at Your Doorstep” service at the Marigold Hotel in Hyderabad. Screened as part of the launch event, the film helped introduce the new initiative through an entirely animated visual format, followed by supporting voices from the supplied celebrity interviews. The event was inaugurated by actress Samantha, alongside Shilpa Reddy and Trishanya Raju from the Datla Foundation.

The film was presented at the official launch of Roshni's “Psychiatry at Your Doorstep” service at the Marigold Hotel in Hyderabad. Screened as part of the launch event, the film helped introduce the new initiative through an entirely animated visual format, followed by supporting voices from the supplied celebrity interviews. The event was inaugurated by actress Samantha, alongside Shilpa Reddy and Trishanya Raju from the Datla Foundation.

The film was presented at the official launch of Roshni's “Psychiatry at Your Doorstep” service at the Marigold Hotel in Hyderabad. Screened as part of the launch event, the film helped introduce the new initiative through an entirely animated visual format, followed by supporting voices from the supplied celebrity interviews. The event was inaugurated by actress Samantha, alongside Shilpa Reddy and Trishanya Raju from the Datla Foundation.

PROJECT CREDITS

A Film by APF Productions

A Film by APF Productions

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Independent creative studio — India / Worldwide

Independent creative studio — India / Worldwide

APF Productions

APF Productions

APF Productions