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2020
Fashion Film | Kavita Agarwal
This festive season, channel yourself into the liveliness and playfulness of a Masakali. The collection depicts what “Masakali” suggests, that is, a symbol of innocence and the aspiration to fly high. We present you this unique & perfect collection for this intimate festive season.
Fashion Campaign
Editorial Photography
Fashion Film
Digital & Social Content
01 / CHALLENGE
One day. Four models. Twenty transformations. One story.
One day. Four models. Twenty transformations. One story.
One day. Four models. Twenty transformations. One story.
02 / APPROACH
One day. Four models. Twenty transformations. We treated every change as a new chapter — shifting the mood, styling and energy while keeping a strong visual thread running through the entire story. The shoot was designed to move fast, stay fluid and make every frame feel different, giving the final collection the depth of a much larger production.
One day. Four models. Twenty transformations. We treated every change as a new chapter — shifting the mood, styling and energy while keeping a strong visual thread running through the entire story. The shoot was designed to move fast, stay fluid and make every frame feel different, giving the final collection the depth of a much larger production.
One day. Four models. Twenty transformations. We treated every change as a new chapter — shifting the mood, styling and energy while keeping a strong visual thread running through the entire story. The shoot was designed to move fast, stay fluid and make every frame feel different, giving the final collection the depth of a much larger production.
SERVICES / DELIVERABLES
Creative Production/Creative Direction/ Fashion Photography Fashion Film
Creative Production/Creative Direction/ Fashion Photography Fashion Film
Creative Production/Creative Direction/ Fashion Photography Fashion Film
OUTCOME / IMPACT
A cohesive fashion story built across 20 distinct looks, giving the brand a versatile visual library without losing a consistent identity. The final imagery captured four different personalities, moods and silhouettes — creating a campaign that felt dynamic, editorial and visually rich. One day of production. Multiple visual directions. A complete fashion story ready to live across campaigns, digital platforms and brand communication.
A cohesive fashion story built across 20 distinct looks, giving the brand a versatile visual library without losing a consistent identity. The final imagery captured four different personalities, moods and silhouettes — creating a campaign that felt dynamic, editorial and visually rich. One day of production. Multiple visual directions. A complete fashion story ready to live across campaigns, digital platforms and brand communication.
A cohesive fashion story built across 20 distinct looks, giving the brand a versatile visual library without losing a consistent identity. The final imagery captured four different personalities, moods and silhouettes — creating a campaign that felt dynamic, editorial and visually rich. One day of production. Multiple visual directions. A complete fashion story ready to live across campaigns, digital platforms and brand communication.
PROJECT CREDITS
Creative Producer — Aditya Pamnani Creative Director — Rahul Bhupat Cinematographer — Shashi Raccha Photography — Valmiki Ramu
Creative Producer — Aditya Pamnani Creative Director — Rahul Bhupat Cinematographer — Shashi Raccha Photography — Valmiki Ramu