01
Music Video
2025
BEPARWAH / SAMAYAM
Beparwah / Samyam is a bilingual Hindi–Telugu music video created as a collaboration between film producer and actor Aditya Pamnani, music producer Vijai Karan Singh and singer Sarathy. Written by Aditya Pamnani and directed by Kowshik Bheemidi, the film follows Sid as he takes a trip down memory lane, recalling the happy moments he shared with his former partner Aditi. Shot across multiple locations in Hyderabad over two days, the film captures the playful chemistry and tender moments between Sid and Aditi, while carrying a quiet sense of nostalgia and melancholy as Sid looks back on what they once had.
Bilingual Music Video
Hindi & Telugu
Narrative Storytelling
Relationship Drama
Cinematic Music Video
01 / CHALLENGE
The challenge was to tell a relationship-driven story within the format of a music video, while keeping the emotional connection between the two characters at the centre. The film moves through Sid's memories of his relationship with Aditi, requiring the warmth, playfulness and chemistry of their relationship to feel genuine while carrying the underlying melancholy of knowing these moments belong to the past. The story also needed to work across both the Hindi and Telugu versions while retaining the same emotional impact.
The challenge was to tell a relationship-driven story within the format of a music video, while keeping the emotional connection between the two characters at the centre. The film moves through Sid's memories of his relationship with Aditi, requiring the warmth, playfulness and chemistry of their relationship to feel genuine while carrying the underlying melancholy of knowing these moments belong to the past. The story also needed to work across both the Hindi and Telugu versions while retaining the same emotional impact.
The challenge was to tell a relationship-driven story within the format of a music video, while keeping the emotional connection between the two characters at the centre. The film moves through Sid's memories of his relationship with Aditi, requiring the warmth, playfulness and chemistry of their relationship to feel genuine while carrying the underlying melancholy of knowing these moments belong to the past. The story also needed to work across both the Hindi and Telugu versions while retaining the same emotional impact.
02 / APPROACH
The film was approached as a character-driven music video, with Sid and Aditi's relationship forming the emotional core. The storytelling focused on their natural chemistry and the small, playful moments that define their relationship, allowing the audience to experience the memories alongside Sid rather than simply being told about them. Shot across multiple locations in Hyderabad over two days, the visual approach balanced the energy of their relationship with the softer, nostalgic tone of Sid looking back on it. The film was developed simultaneously in Hindi as Beparwah and Telugu as Samayam, with the same visual narrative carrying both versions.
The film was approached as a character-driven music video, with Sid and Aditi's relationship forming the emotional core. The storytelling focused on their natural chemistry and the small, playful moments that define their relationship, allowing the audience to experience the memories alongside Sid rather than simply being told about them. Shot across multiple locations in Hyderabad over two days, the visual approach balanced the energy of their relationship with the softer, nostalgic tone of Sid looking back on it. The film was developed simultaneously in Hindi as Beparwah and Telugu as Samayam, with the same visual narrative carrying both versions.
The film was approached as a character-driven music video, with Sid and Aditi's relationship forming the emotional core. The storytelling focused on their natural chemistry and the small, playful moments that define their relationship, allowing the audience to experience the memories alongside Sid rather than simply being told about them. Shot across multiple locations in Hyderabad over two days, the visual approach balanced the energy of their relationship with the softer, nostalgic tone of Sid looking back on it. The film was developed simultaneously in Hindi as Beparwah and Telugu as Samayam, with the same visual narrative carrying both versions.
SERVICES / DELIVERABLES
Story Development Creative Production Film Production Cinematography Direction Talent & Casting Post-Production Editing
Story Development Creative Production Film Production Cinematography Direction Talent & Casting Post-Production Editing
Story Development Creative Production Film Production Cinematography Direction Talent & Casting Post-Production Editing
OUTCOME / IMPACT
Beparwah / Samyam extended beyond its music-video release, finding recognition across digital platforms and the independent film and music community. The film is streaming on Hungama OTT, was featured by Promo News, and received a nomination at the Shorted Film Festival. It also received a strong review from Sinusoidal, further establishing the film within the indie music and film space. Released in both Hindi and Telugu, the project brought the same story of Sid and Aditi to audiences across two languages while retaining its emotional and visual identity.
Beparwah / Samyam extended beyond its music-video release, finding recognition across digital platforms and the independent film and music community. The film is streaming on Hungama OTT, was featured by Promo News, and received a nomination at the Shorted Film Festival. It also received a strong review from Sinusoidal, further establishing the film within the indie music and film space. Released in both Hindi and Telugu, the project brought the same story of Sid and Aditi to audiences across two languages while retaining its emotional and visual identity.
Beparwah / Samyam extended beyond its music-video release, finding recognition across digital platforms and the independent film and music community. The film is streaming on Hungama OTT, was featured by Promo News, and received a nomination at the Shorted Film Festival. It also received a strong review from Sinusoidal, further establishing the film within the indie music and film space. Released in both Hindi and Telugu, the project brought the same story of Sid and Aditi to audiences across two languages while retaining its emotional and visual identity.
PROJECT CREDITS
Cast: Aditya Pamnani, Apoorva Alla & Buddy Director: Kowshik Bheemidi Producer: Aditya Pamnani Executive Producer: Poonam Pamnani Banner: APF Productions Written By : Aditya Pamnani DOP: Akhil Valluri Music Directed By: Vijai Karan Singh Music Composed By: Vijai Karan Singh, Sarathy & Luka. Vocals By : Sarathy Music Production & Post Production: Vijai Karan Singh. Editor: Pradeep Moram Colorist/DI: Akhil Valluri Telugu Lyrics ( Samayam): Shruthi Kiran Hindi Lyrics (Beparwah) : Shaik Tabrez Pitch Script: GK SFX & Mix: Venkatesh Addiniki Stylist: K Meenakshi Reddy. Make up & Hairstyle: Mahek Sehgal Assitant Directors: Sharan Kotari & Naresh Nasam Production Team: Parmesh, Rajendra & Shyam
Cast: Aditya Pamnani, Apoorva Alla & Buddy Director: Kowshik Bheemidi Producer: Aditya Pamnani Executive Producer: Poonam Pamnani Banner: APF Productions Written By : Aditya Pamnani DOP: Akhil Valluri Music Directed By: Vijai Karan Singh Music Composed By: Vijai Karan Singh, Sarathy & Luka. Vocals By : Sarathy Music Production & Post Production: Vijai Karan Singh. Editor: Pradeep Moram Colorist/DI: Akhil Valluri Telugu Lyrics ( Samayam): Shruthi Kiran Hindi Lyrics (Beparwah) : Shaik Tabrez Pitch Script: GK SFX & Mix: Venkatesh Addiniki Stylist: K Meenakshi Reddy. Make up & Hairstyle: Mahek Sehgal Assitant Directors: Sharan Kotari & Naresh Nasam Production Team: Parmesh, Rajendra & Shyam